OUR ROOTS
Based in sunny Southern California, Petal Fresh was started by a group of passionate individuals pursuing a more natural and healthy lifestyle. We infuse our formulas with the most natural, Certified Organic ingredients to create effective high quality products, naturally. "Live Pure, Free and Simple," it is a way of living. Every consumer touch point should evoke feelings of purity, freedom and simplicity. This is achieved through the use of natural or earthy, bright, happy and effortless visuals.
THE EVOLUTION
DESERT, SUN, FLOWER, BEACH, ROCK MOUNTAIN, FOREST
California Mediterranean California stands out among the world's destinations due to its unparalleled climate. The Mediterranean climate found in California boasts a distinctive character, shaped by its picturesque beaches, towering Mountains, lush forests bursting with vibrant hues, expansive deserts, and occasional snowscapes. This remarkable diversity and contrast contribute to California's undeniable allure. Drawing inspiration from the captivating essence of California, we have crafted our novel design concept.
Bring forth the brand's unmistakable identity through creative narrative on the package design. We highlight the diverse colors of California's natural landscape. The ambiance shifts to warm tones and tropical colors.
Desert: Moisturizing Shampoo replenishes dry hair like a desert, restoring moisture.
Sea Waves: Volumizing shampoo provides volume to hair, similar to sea waves.
Flower Petals: Color Protection Shampoo keeps your hair color as vibrant as a budding flower
